Achievement Lab
Enrichment Inc.
Achievement Lab is a dynamic non-profit organization dedicated to empowering our youth through innovative after school educational programs and workshops. Their mission is to create transformative learning experiences that bridge the gap between education and real-world application. They approached us with the goal of enhancing their online presence to better communicate their offerings, engage their audience, plus drive in participation and donations to their exceptional programs.
Objectives
- Modernize Design: Create a visually appealing and user-friendly interface that aligns with Achievement Lab’s mission and values.
- Improve Navigation: Simplify website navigation to ensure users can easily find information about programs, resources and support opportunities.
- Enhance User Engagement: Incorporate interactive features to engage visitors and encourage participation, donations and enrollment.
- Optimize for Accessibility and Responsiveness: Ensure the website is fully accessible and performs seamlessly across all devices.
Challenges
- Diverse Audience: Achievement Lab caters to a diverse group of students, educators, and professionals, requiring a design that appeals to multiple demographics.
- Content Organization: The previous website had an overwhelming amount of information presented in a disorganized manner, making it difficult for users to find relevant details amongst the content heavy layout.
- Limited Branding Elements: The organization had minimal branding guidelines, necessitating the development of a cohesive visual identity that properly portrays Achievement Lab as an industry leader.
Design Approach
1. Research + Discovery
We conducted stakeholder interviews and user research to understand the needs of Achievement Lab’s audience. This phase included:
- Surveys with staff members, educators, and administrative professionals.
- Competitive analysis of similar educational platforms.
2. Wireframing + Prototyping
Based on insights gathered, we created wireframes to map out the website’s structure. Prototypes were developed to visualize the interactive elements and ensure alignment with the client’s vision.
3. Visual Design
We designed a clean and modern interface using:
- Color Palette: Bright, uplifting colors reflecting energy and innovation.
- Typography: Professional yet approachable fonts to balance authority and friendliness.
- Imagery: Imoactful visuals showcasing diversity in collaborative learning environments.
4. Development
We implemented a responsive framework to ensure optimal performance across all devices. The development process focused on delivering a seamless user experience through enhanced navihgation features and interactive forms.
To ensure robust functionality, we emphasized clean coding practices and integrated Content Management System (CMS) capabilities, allowing Achievement Lab to easily update and manage content. Additionally, third-party tools were integrated for analytics as well as volunteer and enrollment registration to support ongoing operational needs.
5. Accessibility + Performance Optimization
To ensure inclusivity, we adhered to WCAG guidelines, implementing:
- Text alternatives for images.
- High-contrast design options.
- Keyboard navigability.
The website was also optimized for speed, reducing load times through image compression and efficient coding practices.
Results
- Increased Engagement: Achieved a 40% increase in time spent on the site and a 15% boost in program sign-ups.
- Improved Usability: User feedback highlighted ease of navigation and access to information.
- Stronger Brand Identity: The cohesive design and messaging reinforced Achievement Lab’s position as a leader in innovative education.
- More Donations: The innovative, new DONATE feature with integrated payment processing and donor management systems have brought in 60% more donations and promotes a long-term relationship between Achievement Lab and it’s supporters.
SUCCESS!!
By focusing on user-centric design and functionality, we created a website that not only met but exceeded Achievement Lab’s objectives. The new platform serves as a robust tool for community engagement, donations procurement and student growth, empowering the organization to continue making a meaningful impact in the lives of our youth.
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